Legal notices on data protection
Date Revised: 15-01-2023; Version: Release 07/23
BMW Group understands that use of your information requires your trust. BMW Group is committed to the highest
standards of data privacy and will only use your information for clearly described purposes and in accordance with
your data protection rights.
Who is responsible for data processing?
Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, with its registered office in Munich,
is entered in the commercial register of the Local Court [Amtsgericht] of Munich under HRB 42243 (hereinafter
referred to as "BMW"). The BMW Connected service is a family of applications and services. The service includes
My BMW App for iOS, My BMW App for Android, MINI App for iOS, MINI App for Android, BMW Connected
applications running in the vehicle, and integrations with Apple, the Amazon Alexa and Google Assistant. BMW
provides the service to you and is responsible for related data processing activities.
What information may be collected about you and how is it used?
The service is designed to be a highly personalized mobility companion. In order to provide the personalized
features of the service, BMW collects, stores and processes your personal data in compliance with applicable law.
The data collected for the service are processed for the following purposes:
A. Contracting to use the service (Art. 6(1)(b) GDPR)
In order to use the service, the following data categories are processed:
account login (BMW Group Login)
contact data (last name, first name, address, email address, etc.)
Login with BMW Group IDTo use the Service, you must register in the App / portal. When you register, you will
receive an online customer account that gives you access to other BMW Group portals and offers. In order to
provide you the BMW Group login service, your data is passed on to the BMW Group company that acts as a
provider of the applications in use by you. Storage of the data from your customer account is handled by BMW AG
and is separate from any other (even potentially identical) data about your person that may be available to BMW
Your account login used to access your BMW Connected service is also your login for your other BMW services. You
can delete your account at any time. For details, please go to
B. To provide the personalized features of the service (Art. 6(1)(b) GDPR)
The service collects and processes the following data to provide the
personalized features of the service:
user profile (preferences, language, App Id, Top driver number, etc.)
user feedback (service rating, comment, problem description, etc.)
position and movement data (time, position, speed, etc.)
destination (position, street address, destination name, etc.)
messages (message, recipient contact information, etc.)
vehicle profile (vehicle identification number; VIN, license plate, etc.)
BMW retailer or service center (preference, etc.)
Image (3d image around the vehicle)
environmental information (temperature, rain, etc.)
anonymized application analytics (click events, App launch events, etc.)